Top 5 trend watching tips: Part 3 Weave your web of resources

22 03 2008

Weave your web of resources

Command center
Establish your ‘virtual research command center’

Stop bitching about information overload and instead celebrate the incredible wealth of trend resources at your fingertips, many of them free or dirt cheap! Surely there’s never been a more exciting time for eager trend watchers to be in business, soaking up the insights, the spottings, the reports, the live dispatches from the global consumer arena😉

Google alertsWe love our Google Alerts!

Here’s our checklist of where to spot changes in consumer behaviour, new trendsetting products or just super-smart thinking on where our societies are headed at large.

Papers, websites, mags, blogs, books, news, newsletters1
Alerts2
TV, movies, radio
Seminars, fairs, trade shows
Customers, clients, colleagues, friends, family
Eavesdropping, chat rooms, conversations
In-house Trend Group
Dedicated spotters network
Other trend firms, thinkers (philosophers, architects, sociologists, management gurus)
Advertising at large
Competitors
Street life, travel3
Friends, colleagues, family
Ready made trend reports
Consultants, researchers, experts
Universities
Shops, museums, hotels, airports
Catalogues
Trade shows
Start ups
Customized trend tours4

1. In the near future, probably Q2 of 2008, we’ll add a full blown ‘resource center’ to these pages, with titles and links to every magazine and blog we regularly track. For now, some quick thoughts on blogs (which we are most often asked about): to find blogs on any topic, industry or trend, just use blog search engines like Technorati and Google Blog Search. To really start weaving, get Google Reader, Bloglines or any other RSS aggregator and amass feeds from every source you want to track.

2. Other ways to let information come to you are Google Alerts and Technorati Mini. Enter search phrases like ‘consumer trends’ or ‘world’s first’ or a specific trend name. A ready-to-use flow of trend goodness will come your way.

3. As consumers around the world pro-actively post, stream if not lead parts of their lives online, you (and your trend team) can now vicariously live amongst them, at home, at work, out on the streets. From reading minute-by-minute online diaries or watching live webcam feeds, to diving into tens of millions of tagged pictures uploaded by Flickr-fueled members of GENERATION C in Sweden, Singapore, Sri Lanka and dozens of other countries. More on that in our Virtual Anthropology briefing.

4. Here are some facilitators of trend tours: Bespoke Tokyo (Tokyo), Jean Snow (Tokyo), Mirror Mirror (NYC, London, Paris), Cscout (NYC, London, Tokyo, Beijing; video report by CNN on Cscout Tokyo trend tour), Cscout NYC Executive Trend Tour, W.ingResearch (Shanghai, Beijing, Hong Kong).

One more recommendation: not only will you find dozens of trends in our database, we have also collected more than 200 articles about our trends, as featured in publications like the Guardian and Time Magazine. The articles are a great source for gleaning additional insights and examples found by trend-savvy journalists.


Actions

Information

2 responses

20 01 2014
D C Highway

Its not my first time to pay a visit this website, i am visiting
this website dailly and get nice facts from here everyday.

16 03 2014
roadwearyfilms

Magnificent beat ! I wish to apprentice whilst you amend your website, hoow could i subscribe for a blog web site?
The account aided me a applicable deal. I werte a little bit familiar of this youur broadcast offered vivid clear idea

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: